How to Read an Auction Listing Like a Dealer

Every auction listing is a persuasive document. Reading one properly means paying as much attention to what is absent as to what is presented.

Photograph audit

Count the underside shots. Count the engine bay shots taken from more than one angle. If a listing has sixty exterior photographs and two of the interior, ask why.

Phrasing tells

'Recently serviced' without an invoice means nothing. 'Runs and drives' is a phrase used when there is more to say. 'No known issues' is a different claim from 'no issues'.

Comment section

On a well-run auction the comments are the most valuable part of the listing. Read every seller reply. A seller who answers technical questions directly and quickly is a strong signal; one who deflects is a stronger one.

Set your number first

Decide your maximum before the final hour and write it down. Anti-snipe extensions exist specifically because the last two minutes are where discipline fails.